Our foundation of Tiffany registered clients in Japan. Nevertheless, our lower ticket silver jewelry class carries on to decrease.Similar store revenue in Japan declined seven% in the first quarter, which was beneath our expectation that known as tiffany jewelry outlet for virtually flat comps. Maintain in thoughts that comps in Japan experienced increased twelve% in final year's initial quarter. The yen averaged 119 to the US dollar in the initial quarter versus 117 a year in the past, tiffany outlet online so there was minimal translation effect on results.By thirty day period, comp shop sales in Japan rose 7% in February, followed by declines of fifteen% in March and ten% in April. Part of the big fluctuation from February to March can be attributed to a cost increase in mid February with a surge in buying before the improve followed by an reverse effect afterwards. In 2006's first quarter, comps rose fifteen% in February and 11% in both March and April. The 7% decline in Japan comps integrated similar declines both in Tokyo and outside Tokyo.We opened 3 new places in the first quarter: in the Seibu department store in the Shibuya district of Tokyo in Takashimaya shop in the Shinjuku district of Tokyo and in the Matsuzakaya division shop in Hiroshima. We are very pleased with initial outcomes in all three locations. During the quarter, we shut two places in the Mitsukoshi shops in Okinawa and Hoshigaoka .As mentioned before, we are continuing to experience considerable power in most other international markets. In the Asia Pacific area outside Japan, comp shop sales increased 24% in the first quarter, which was greater than the reduced double digit improve that we expected and was on top of the 20% improve in last year's first quarter. There was broad based strength with double digit comps in most countries. In the first quarter, we opened our seventh store in Korea and our third store in Singapore in its Changi airport.In Europe, comp store sales rose 11% in the quarter, which was close to our expectation and was on top of a 24% tiffany and co outlet improve a year tiffany outlet in the past. We accomplished solid development in London and in most countries on the continent. Revenue in London carry on to advantage from the completion last summer of the renovation of our essential flagship shop on old Bond Road.Finally, we are viewing very powerful growth in Canada, with our new Vancouver shop having a terrific begin and our shops in Mexico are also submitting strong revenue growth.Turning back again to the US, an eleven% improve in immediate marketing revenue was in line with our expectation for the quarter and in contrast with a four% increase a yr ago. The 11% increase came from an improve in the number of orders delivered and in the average quantity spent per order. Ecommerce revenue carry on to develop at a powerful pace and represent the vast vast majority of this channel. As we formerly disclosed, we are editing our catalog mailing checklist and decreasing circulation by
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